The Repositioning of RUNWAY from “Vehicle Dominated” to a “Pedestrian Dominated” Shopping and Dining Destination
Runway represents a 250,000 square foot office and retail mixed use urban project in the heart of Silicon Beach in West Los Angeles. DJM was brought in by Invesco Real Estate as the Development Partner to re-imagine Runway. DJM was brought in to bring its expertise in experiential retail to rethink the merchandising, branding, and redevelop the common areas to create an energized guest experience and stabilize the asset.
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Transformed from a “vehicle dominated” space into a “people dominated” space
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250k SF Mixed Use Repositioning
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Updated Branding, Signage, and Architecture
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Re-Merchandised
Before
After
